Who are you writing for? Art is fundamentally social. It is bound up with showing and reception. Think about that place of exchange that you envision as the arena for this thing you are writing. There are marketplaces, scenes, relationships, posses, subcultures, feeds. And all exchanges are probably some complicated knot of all of the above: there is currency and capital in a scene whether or not dollars come along with it. And there is meaningful emotional relationship in a commercial exchange, however much institution, advertising, and financial transaction might come into it. Even if you are writing for yourself, in a journal, there is some kind of social experience, the address to the self, of the self of the present to the self of the future, or perhaps the contemplative self to the addled self or vice versa.
Imagined audience can be a source of permission, discipline, or useful challenge, but that’s not the focus of this tuning exercise. This exercise is oriented toward the way that envisioning a particular audience can corral or occlude your impulses or sense of possibility. It is about noticing and pruning away the blinders, guidelines, and internalized ventriloquism that seeps into your thinking when writing for an particular audience.
There’s something useful about those blinders, guidelines, and ventriloquisms — they got you to this draft. But perhaps revision is a time to ask whether or not you want to keep them with you as you go further. We so often write or make things “on spec” — an industry term for producing something for a potential buyer with the hope of success, like, say, writing your own episode of serial tv show to demonstrate how good you’d be at it, without compensation or promise that you get hired — hoping for an eventual audience with our audience. In a formula-driven marketplace, this may be a great path to success, granted, especially if you are very excellent at internalizing and replaying those guidelines so that your writing is both familiar and excitingly fresh. But what if the spec was removed from the equation—even just as a thought experiment—if you just considered the question of who this writing is for without the aspirations of its entry into a world it doesn’t yet circulate within? (The same question can be asked if you are writing something that makes a second or further entry to a world that your writing already circulates within. What if you considered this writing apart from that world, as not for that same audience, even momentarily?)
Expectations Ledger
Set a timer for ten minutes — long enough to get beyond your initial respones, maybe get a little bored with the question, and dig a little. Make two columns down the page, and envision the receiving audience in front of whom you have hopes for the success of writing. Envision that audience in full possession of its time-earned expectations for what makes a good or even viable piece of writing. In the left column, record generic expectations that you associate with this audience. In the right column, record examples from your existing draft that perform according to those expectations.
Remember that even reception communities that understand themselves as contrarian, antimarketplace, experimental, “uncategoriazable,” hybrid-loving, or otherwise anti-norm, are full of expectations, norms, and signals of social belonging. Some of these might be delightful. Some of them might be your intentionally embraced credos. Some of them might just be another code that gets you cred or gives you a place in a group. Some of them might be repeating the inertia of certain earnest kinds of hero worship.
Your questions
When you’re done with your ledger, circle the expectations that your gut tells you have caused yourself to second-guess your writing, led you to limit where your writing could go or led you to push it in a particular direction, or led to a kind of ventriloquism of voice or interest.
For each circled expectation, pose yourself three questions in a What-if or Do-I-Really form. Then write a written response to the most compelling questions that you just wrote.
Perhaps, to give yourself extra courage to embrace anything you might have found out about what you really want to do, draw a picture or collage one from found images, of the unknown and unnamed audience or community that can meet you there, along that other pathway — the audience who expects and loves what will happen in your writing if you follow your what-ifs to their logical conclusion.